Advertising the “Perfect” Body Image to Young Adults

As technology continues to grow in our society, more advertising companies and businesses are finding easier ways to transform models, or even ordinary people, to appear as an unrealistic version of themselves that no one can possibility live up to.…

Advertising the “Perfect” Body Image to Young Adults

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As technology continues to grow in our society, more advertising companies and businesses are finding easier ways to transform models, or even ordinary people, to appear as an unrealistic version of themselves that no one can possibility live up to. This issue has been important to me for quite some time because as a young women and college student, these advertisements appear in person or on my screen daily. It is hard to not feel self-conscience, insecure, and unassertive when clothing, makeup and even food brands aggressively place an image in front of you that you cannot avoid. While the correlation of body image and advertisement insecurity is more prominent in young women, older adults and males are not immune from it, which is why it should be a priority to the public. With a study done as recent as this past July, models for advertisement companies weigh 23% less than the average women as eating disorders have increased over 400% since 1970 and 69% girls stated that the models they find in magazine are a major influence on what a perfect body shape should look like. While these are physical statistics of models, we cannot avoid the issue of photo editing and photo shop. Even with companies recruiting models with these characteristics, they also have no problem with editing them after the pictures are taken to create an even more fantasize human to sell their product. So, not only do young women and adults have the idea brainwashed into their system that they must not eat and/or work out for 7 hours a day to look like someone on TV, but they think that if they do those things, they will have this flawlessness look that only exist on a computer screen that has been edited for hours by a professional. Until we as the public can respond more favorably towards real people and real body images, not much can change. This is why it is important to publicly voice this issue in the best way we can.

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