In the 28 day challenge, the user gets a taste of and a deeper understanding for, what effect meat consumption has on Co2-emissions. Meat Challenge offers a clear overview of different protein types’ effect on the climate, this enables the user to establish conscious, climate friendly eating habits.
The concept is aimed towards those who cannot imagine themselves with a vegetarian diet. Meat Challenge visualizes how to lower your climate impact while still including meat in your diet.
A small diet change can reduce the amount of water, pesticides, fertilizers and land used in food production. The new eating habits are beneficial for the ecosystem, lowers greenhouse gas emissions, as well as free up resources for producing other foods.