Welcome characters

Idea development and execution of video case was held under 30 hours during “Young stars” competition in Adstars festival. Background: According to the brief, when it comes to travelling to the Busan, one of the key challenges is a language…

Welcome characters

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Idea development and execution of video case was held under 30 hours duringYoung starscompetition in Adstars festival.

Background:
According to the brief, when it comes to travelling to the Busan, one of the key challenges is a language barrier. However, Korean characters could be spotted all over the world. Korean cosmetics, food, fashion products, electronics etc. could be found in almost every household on the planet. 
 
 Idea:
 We noticed that Korean letters look pretty much like humans. So what if they tell the world more about travelling to Busan. So our ambition is to turn every Korean letter into our media. 
 
 Execution:
 World-first AR-translator from the Korean language that can talk with you. With the help of the smartphone and AR-technology, user can turn any Hangul letter into a brand mascot. 
 This AR person can tell a lot about Korean culture, provide guidance to Busan, t  tell where to find the best food, cosmetics or clothing in Busan. 

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