What does justice taste like?

Ben & Jerry’s believes everyone deserves the sweet taste of justice, regardless of race or wealth. The iconic ice cream company has partnered with Advancement Project National Office to launch Justice ReMix’d, a flavor created to spotlight structural racism in…

What does justice taste like?

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Ben & Jerry’s believes everyone deserves the sweet taste of justice, regardless of race or wealth. The iconic ice cream company has partnered with Advancement Project National Office to launch Justice ReMix’d, a flavor created to spotlight structural racism in a broken criminal legal system.
Those are big issues for a business to take on, but Ben & Jerry’s has been an advocate for social justice and equity for much of its 40 years. “Our approach to creating social change is to raise up the work non-profits are doing on the ground,” said Co-Founder Ben Cohen. “We bring every resource we have to support them—our business voice, our connection with fans, our Scoop Shop community and of course, ice cream. Somehow, it’s easier to talk about difficult issues over a scoop or two.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8493055-ben-and-jerrys-new-flavor-justice-remix-d-for-criminal-justice-reform/

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